🔍 Websites beat GMB in trust survey

Plus, Google Ads reporting data, Star Wars comes to GSC and more.

May 06, 2019 Good morning, search marketers, hopefully this will be a good week for monthly reporting. Be sure to check the Google Ads interface before you start on any monthly reports this week. At the time of this writing, Google was still working on a fix to correct reporting for April 30 and May 1. When it's been cleared up, you'll see an updated notice in the web UI. This affected all of Google Ads interfaces. In yet another reminder of the importance of your own website, consumers say they trust the accuracy of SMBs' sites over Google My Business. That's from a recent consumer survey from BrightLocal, which also showed people prefer to engage with businesses by phone more than by email and messaging. Does that mean you should forget about those channels? No, but don't ignore the contingent of your customers that still want you to pick up the phone. Lots more below, including a pro tip on creating dynamic dashboards (speaking of reporting), Star Wars mode in GSC and more. Ginny Marvin, Editor-in-Chief   Pro Tip   Static reports are dead: Time to get onboard with dynamic dashboards "Old school static reporting is over," says Mark Meyerson of One Egg. He argues that Google Data Studio performs well in providing benchmark reports for his clients in some key ways. "Shareability: A static report is usually emailed as a PDF or Excel file. Beyond generating a printable file, GDS can be shared via a link and with password protection if you want it. It can also be embedded on a website. Transparency for clients: When a client can check in whenever he or she wants, there is more transparency between the agency and the client. It also gives the client a greater sense of control that they know where and how their budgets are spent. Time savings for marketers: The ability to template your work and share between multiple clients is very efficient. Using an already-made template (there are lots of free and low-cost templates available) saves you from developing your own new reports. The sharing options also save time on sending and tracking every month." Read More »   Live Webinar: Identity Resolution: Secrets to Success - May 9 Sponsored by Infutor Today's consumers operate in real time and the need to be in front of them at the moment of decision is more critical than ever. You need to know who your consumers are at the moment of both inbound and outbound engagement to provide in-the-moment, personalized experiences. Join us for a discussion on how top brands are resolving identity and personalizing engagements during the key moments in the customer journey. Read More »   The Big Picture   Indulge your inner nerd Did you log into your Google Search Console account over the weekend? If you did, you would have seen a switch that allowed you to toggle to "Star Wars mode," where there were plenty of cool Star Wars easter eggs to be found!  May the Fourth Be With You!   SMX Update   Getting The Most From Your Analytics Despite your best intentions to use data and analytics to drive your decision-making, you often end up relying on educated guesses to justify ad spend or evaluate ad performance. It can seem impossible at times to completely understand SEM campaign attribution across devices, channels and networks. In Making Your Analytics Work Harder & Smarter at SMX Advanced, you'll get a closer look at the most powerful dashboards, reporting tools, connectors and attribution options available to help you improve campaign performance. Andrew Garberson and Jenny Halasz will show you advanced techniques for identifying tactics for making better decisions from messy, complex data, and how to work around data imperfections, blind spots and ambiguities. Want even more analytics? Listen to Mark Traphagen talk about how Google Analytics Insights Is Your New Best Coworker, then get insights into your own data during the Advanced Google Analytics Clinic with analytics gurus Annie Cushing and Simon Poulton. Check out the full SMX Advanced agenda and register now.   Search Shorts   Google sheets and Google ads. Export Google Ads to Google Sheets.  You can now export data from your Google Ads console directly into Google Sheets. Just pick one. You can't expect Google to try to rank both your pages for the same query at the top of Google search – just pick one, says Google. Collecting links. Even if you disallow a URL from being crawled by Google, that URL can still collect links if sites are linking to it says Google.   What we're reading   We've curated our picks from across the web so you can retire your feed reader EU Political Advertising Transparency Report 2019 – Google Blog Google Ads Mistakes to Avoid – Whiteboard Friday – Moz Google Mobile-First Indexing Is Still On Track – Search Engine Roundtable Make the most of Mother's Day with Maps – Google Blog Optimizing for China's Baidu search engine with its two billion users worldwide – Search Metrics Structured Data in Search – Go Fish Digital Structured Data: A Dirty Little Secret – Dixon Jones Where did my Search Console errors go? – Yoast     Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

فيسبوك

تويتر

جوجل بلس

بينتيريست

منشور من طرف :

أضف تعليق

الاثنين، 6 مايو 2019