🔍 XSS and Googlebot | Google Ads reporting snag

Plus, catch SEO Mythbusting on YouTube and much more.

May 03, 2019 Good morning, search marketers, it's a good day to make sure your site isn't vulnerable. Sites that are vulnerable to Cross-Site Scripting (XSS) can be used to phish Googlebot and, in theory, send PageRank to a recipient site. This exploit, which hinges upon the current version of Googlebot that runs on Chrome 41, would require that a bad actor locate a vulnerable site, inject script into a URL to that site and feed that malicious URL to Google to crawl. The next Googlebot update will render this impossible and a spokesperson for the search engine has said that they've found no evidence that it's being abused. However, if you run a site that's vulnerable to XSS, here's another reason for you to update your security ASAP. Advertisers awoke to an unpleasant alert yesterday morning in the Google Ads UI notifying them that reporting for April 30 and May 1 is incorrect. Google has been working on a fix since it discovered the problem. Billing should be corrected automatically once it's fixed, and the reporting snag apparently did not affect any automated bidding. It's not all doom and gloom though (thankfully!), Search Console is getting three new reports: unparsable structured data, sitelinks searchbox enhancement and logo enhancement. More reports means more insights, which hopefully means more visibility into your search results. And, if you've ever wondered, "will doing this really help my SEO?" then Google's got something for you: SEO Mythbusting is an upcoming video series about just that. Presumably, it'll address frequently asked questions and clarify common misconceptions. You can find it on the Google Webmasters YouTube channel beginning the week after I/O. Don't forget to check out your daily Pro Tip, Search Shorts and the rest of today's information-packed newsletter. George Nguyen, Associate Editor   Pro Tip   Know what data doesn't import from AdWords into Microsoft Advertising "Since Microsoft Advertising (formerly Bing Ads) is keenly aware that most of their advertisers utilize or have used Google's ad services, they have made it super simple to import an AdWords campaign to their platform," explains Ronald Dod of Visiture. "However, do be aware that some of the info won't carry over. Microsoft notes that the following data can't be imported and needs to be set up within the brand's dashboard: 1) Automated rules; 2) Ad-group-level Sitelink Extensions; 3) Ad-group-level App Extensions; 4) Ad-group-level Location Extensions; 5) Ad-group-level Call Ad Extensions; 6) Remarketing lists and associations; 7) IP exclusions." "When importing an AdWords campaign, be sure to go through your ads to ensure you have correctly re-activated the desired components that didn't make the import process." Read More »   Live Webinar: Identity Resolution: Secrets to Success - May 9 Sponsored by Infutor Today's consumers operate in real time and the need to be in front of them at the moment of decision is more critical than ever. You need to know who your consumers are at the moment of both inbound and outbound engagement to provide in-the-moment, personalized experiences. Join us for a discussion on how top brands are resolving identity and personalizing engagements during the key moments in the customer journey. Read More »   Search Shorts   Bugs, delays and missteps. More bugs than usual? I asked John Mueller of Google is Google was buggier this past April than in a typical month, he said no — it is just that the indexing bug was really big. Data delays overlap incorrectly? On that note, I can't figure out why the indexing bug and Search Console data loss don't overlap better especially since Google said the Search Console data issue was directly related to the de-indexing bug. Redirect chains. When are redirect chains just too long for Google to handle?  We've seen estimates of no more than 5, but Gary Illyes from Google put it this way "when you as a user load a page and it keeps hopping; when do you become frustrated? When will your bff become frustrated? How about your relatives?" WordPress ain't special. Google's John Mueller said Google doesn't give special treatment to pages published using WordPress.   SMX Update   What's New and Crucial in SEM Search advertising changes constantly. Just in the past year, we've seen ad text expansion, the introduction of responsive search ads, a radical overhaul of the user interface — even a change to the actual name of the Google Ads program itself. It's imperative for advertisers to keep up with all of these changes, both to assure top performance and to keep an edge on your competitors. At SMX Advanced, you'll have the opportunity to learn about new opportunities and how best to leverage them in two days of SEM-related programming. You especially won't want to miss What's New & Crucial in SEM. This session, moderated by well-known paid search expert Brad Geddes, features Elizabeth Marsten and Steve Hammer discussing how recent changes profoundly affect how you manage accounts, data, reporting and bidding. Brad, Elizabeth and Steve will also participate in Overtime, where they'll be available to personally answer any and all questions you may have. Check out the full SMX Advanced agenda and register now.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Google Assistant speakers adding personalized preset buttons – 9to5Google Hreflang Tags Guide: Make Your Site Speak Your Customer's Language – Conductor Key SEO strategies for building your site traffic outside of Google search – Search Metrics Satya Nadella Remade Microsoft as World's Most Valuable Company – Bloomberg Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets – Skift What Else Is Affecting Your PPC Advertising? – PPC Hero What good looks like when it comes to effective SEO auditing – Builtvisible Google: If It's Not Obvious Which Links Will Hurt You Then It's Probably Not – Search Engine Roundtable   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الجمعة، 3 مايو 2019