🔍 Yoast extends schema support to images and video

Plus, why multi-channel attribution is important to your bottom line, and much more.

May 01, 2019 Good morning, search marketers, are you adding schema markup to your content yet? If you're looking for a way to add structured data to your content, Yoast SEO has extended its schema support to include images and video. This latest update pulls information from your content to generate the corresponding code; Yoast says that all you have to do is input good titles, descriptions, and thumbnails. Snippets, knowledge panels, video carousels, local listings — search results have and will continue to evolve. Adding structured data is one of the ways you can help search engines make sense of all the content you're creating. Targeting keywords is crucial and may help you rank better, but structured data can enhance how your results appear. If you're already creating the content and optimizing it for search, you might as well go all the way to make it as competitive as possible. Keep on reading for an exciting update to next month's SMX Advanced agenda, as well as a Pro Tip on how multi-channel attribution can help inform investments, and much more.    George Nguyen, Associate Editor   Pro Tip   Here's why multi-channel attribution is important to your bottom line "Search is typically a new customer acquisition channel, and you can find new customers at varying levels of cost. As you move up the funnel within search marketing, it tends to cost more to acquire new customers," explains Steve Costanza of Sidecar. "Most retailers' audiences interact with the brand using multiple channels. A multi-channel attribution model lets you more accurately value the role of those channels. That knowledge can translate into critical information for determining the size of your investment and your ROI goal, channel by channel." Read More »   The Marketing Analytics Buyer's Guide 2019 Sponsored by Cardinal Path This guide arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization's competitive advantage. This carefully curated shortlist of solutions has delivered significant business value for Fortune 1000 organizations. Read More »   SMX Update   Inside Info: How Google & Bing Handle Spam & Penalties If you're an experienced SEO, you can probably recite the Google webmaster guidelines and Bing webmaster guidelines in your sleep. But do you really know what goes on behind the scenes when it comes to policy and decisions regarding spam and penalties? If you want the true inside scoop, be sure to attend Google & Bing Talk Spam & Penalties at SMX Advanced on June 5. Join Fili Wiese, former Google Search Quality team member, and Frédéric Dubut, who leads the anti-spam team at Bing, for a candid conversation on how both engines are fighting spam and handling manual penalties. They'll discuss: Current webmaster guidelines: the things both Bing and Google think are bad and the subtle differences between the two. All about penalties: the philosophy behind them, how they are applied by each engine and how to get reconsidered. What's new: the latest blackhat SEO they're seeing and why it's still prudent to avoid the dark side. Both Fili and Frédéric will also participate in Overtime, where they'll be available to personally answer any and all questions you may have. Check out the full SMX Advanced agenda and register now.   Search Shorts   Backlinks, legs and URLs. Horses & Snakes. Google is investigating why it said horses have six legs and snakes have four legs in its featured snippets section. Almost there. The Google Search Console delays are pretty much resolved, but Google said the backlink report needs a bit more time. Keep it simple. Stop adding multiple URLs for the same piece of content. Google's John Mueller said "You're adding complexity that may or may not work as you'd like."   What we're reading   We've curated our picks from across the web so you can retire your feed reader Apple's Siri ties with Google Assistant for most-used voice assistant – Apple Insider Google Appeal in Oracle Copyright Suit Gets High Court Inquiry – Bloomberg Google Wants Your Feedback On The Future Of The Disavow Link Tool – Search Engine Roundtable How Web Marketers Should Classify Search Queries – SEO Theory Podcast: 2. Interview w/ Frédéric Dubut, Bing – Technical SEO Rank and Rent: Local SEO Without The Clients (The Beginner's Guide) – Raven Blog Using the SERP to build your keyword list – Moz   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

فيسبوك

تويتر

جوجل بلس

بينتيريست

منشور من طرف :

أضف تعليق

الأربعاء، 1 مايو 2019