Download Nielsen's "Untangling Attribution's Web of Confusion" whitepaper to:
- See how and why leading analysts aren't on the same page
- Get a handle on key differences between marketing mix modeling, multi-touch attribution and TV attribution
- Understand the benefits and challenges of each approach
- Learn clear definitions of key terms such as "rules-based" and "algorithmic"
- Get practical recommendations for how to choose a vendor and get actionable insights
