For most industries, phone calls are one of the most valuable conversions from search, digital advertising, and offline marketing. But research shows most marketers aren't taking the right data-driven approach to the calls they generate -- and it's hurting their results.
This new ebook series from call analytics provider DialogTech explains how marketers in different industries can use data from callers to:
- Optimize media across channels for what really works
- Deliver more personalized experiences, online and over the phone
- Help your locations/agents convert more callers to customers
- Prove the full impact of your marketing on business results
