How to Beat Amazon in Search - Longtail UX with Search Engine Land
If you're in e-commerce, you're probably aware that Amazon has taken 56% of the market share in Search for products.
Their $500 billion increase in market cap since 2015 has come at the expense of one, single group: Other e-commerce websites.
In the view of some, this has created a pivotal moment for brands that sell online. Either they can reclaim that lost Search market share from Amazon, or continue to be relegated to the dreaded role of "supplier to Amazon."
One new method to reclaim that lost revenue from Search has surfaced recently - from a country not usually thought of for cutting edge Search technology - Australia. Longtail UX, a tiny startup in Sydney co-founded by an ex-Googler who worked on the Google AdWords Core Product Team from 2004-06, has recently been awarded two patents for a new method in long tail Search: the creation and optimization of Single Keyword Landing Pages.
Since 2013, they have been beta testing this method with some relatively unknown ($100MM/year in annual turnover) e-commerce companies in Australia, such as Kogan.com, Catch Group, and the Yellow Pages. After extensive testing and the patents granting, they are now opening invitations to all websites that sell online and want to reclaim market share from Amazon.
"Amazon's increase in market share has to come from somewhere," said Dzumla. "Their stock price has quadrupled in the past 4 years off the back of revenue taken from other e-commerce websites and Google. Websites can reclaim that market share by beating Amazon at their own game - making the search experience for online shoppers too good to resist."
The webinar, "How to Beat Amazon in Search," outlines the methods discovered by Dzumla and his team. He will also briefly show how their automated approach works for e-commerce sites and show live examples from some of their customers, who on average see 60-90% revenue growth in Organic and 30% in Paid Search upon implementation of their solution.
