All Script And Tols For Free: 🔍 Google Ads conversion bug update

🔍 Google Ads conversion bug update

Nov 26, 2019

Good morning search marketers, we're in the final countdown.

You should be able to breathe a bit easier going into Thanksgiving week now that Google Ads has mostly fixed the conversion overreporting issue that affected campaigns using non last-click attribution models. Google is still working to correct the data in the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports. If you downloaded conversion data from the ads APIs or Google Ads scripts between November 20 and 24, pull it again to be sure you're looking at accurate information.

U.S. consumers age 55+ are are highly sensitive to negative business reviews, according to a new Ignite Visibility survey. One negative review in a Google My Business-powered listing would be enough to "stop them from calling a local business," these consumers said. Beyond reviews, these respondents relied most heavily on the GMB "business description, followed by quality photos (11.8%) and quality videos (6.9%)."

Read on for a Pro Tip from YouTube marketing pro Joe Martinez on testing headlines and CTAs on your TrueView for action video ads this holiday.

Ginny Marvin
Editor-In-Chief

Pro Tip

Test call-to-action to get most out of YouTube creative this holiday season

"Black Friday is going to be here in a matter of days and no matter what creative you have to use this year, keep testing out different call-to-action extensions to try and drive more traffic to your website," explains Joe Martinez of Clix Marketing. "Your video creative could be the same but test different headlines and messages for higher CTRs. Remember, even if the viewer skips your ad and goes on to the video watch page they originally intended on visiting, your call-to-action extensions will still be visible on the page. Make your holiday messages, offers, sales, etc. appealing enough to gain more clicks from your YouTube videos even if your creative is the same."

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We recently wrote about how PPC managers are making keyword research a lot harder than it should be. If you're seeing a pattern here, well done. It's all about over-complication. Over-complication is a frustratingly irritating problem because you're not doing anything wrong per se …

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Search Shorts

Black Friday SEO deals?

Order of attributes. With HTML, the order of attributes do not matter, said Google's John Mueller.

Black Friday SEO deals. Beware: do not buy links ever even if they are on sale with a Black Friday deal. John Mueller of Google made a joke about it on Twitter.

Republished content. Google's John Mueller said if you distribute your content and it is republished on other sites, those other sites can rank above you in Google.

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