Good morning search marketers, we hope you're enjoying some time with family and friends this week.
Even if you missed our SMX East conference earlier this month, you don't want to miss one of the most exciting resources we unveiled at the show — the Periodic Tables of PPC. If you do PPC on the regular, you know that there's a lot to know — variables upon variables upon extensions upon bidding strategies, some of which work together and some of which cancel each other out.
How do you know which is which? Well, it helps to have such a comprehensive resource as the Periodic Tables of PPC, which covers the essential families of elements (Structure, Campaigns, Formats, Copy, Bidding and Targeting) in addition to two separate tables specifically detailing the important metrics for search and shopping campaigns as well as the Toxins — things to avoid as you put together your campaigns. All of this is accompanied by detailed appendices on auction mechanics, extensions, automated bidding strategies and placements.
It's really an incredible resource for anyone doing PPC or just getting into the industry. It might be overwhelming at first for newbies, but they'll soon realize the value of having all this information in one place. And even old-timers can use a refresher now and then. Download it today!
Have a great weekend and we'll see you on Monday!
Pamela Parker,
Senior Editor and Projects Manager, Content Studio
