As the audience of your website grows, it becomes more challenging to publish content that is relevant to all readers. Personalization gives the ability to profile each user's behavior and capture their preferences, allowing the display of more relevant content to keep them engaged, ultimately increasing conversions.
However, according to Gartner, 74 percent of marketing leaders report they struggle to scale their personalization efforts. This white paper from WordPress VIP examines the role of personalization in the enterprise, and recommends technology solutions to implement or grow personalization capabilities.
