Good morning Search Marketer communication takes work.
The soft skills of good communication topped the list for both Natalie Barreda and Mike Henderson in our discussion of what they look for in hiring new marketing talent during a recent Live with Search Engine Land. The pandemic has made communication even more of a critical skill as managers and teams suddenly found themselves working remotely these past months (and for the foreseeable future).
In hearing from many marketers on this topic, a common theme stood out: process is crucial now more than ever. That is taking shape with regular standup meetings, Slack status updates, documentation and sticking to meeting fundamentals. And video … but not too much. If you're feeling overwhelmed or think your team could benefit from some tweaks to your own communication processes, check out their insights for some tips.
On the news front, here's what you need to know:
Keep reading to learn about Quora's new Lead Gen Forms and more.
Ginny Marvin,
Editor-In-Chief
