All Script And Tols For Free: 🔍 How to show up on Google Discover

🔍 How to show up on Google Discover

Jul 17, 2020

Good morning Search Marketer, are you a Discover user?

The Google Discover feed attracts engagement from more than 800 million monthly users on their mobile devices, according to Google. It can be an unreliable traffic source, but can send large volumes of traffic when your content shows up in the feed. This week, Google released an updated help doc for publishers looking to gain visibility on Discover. Notably, the help doc now says it looks to surface content from sites that have a lot of pages that demonstrate E-A-T.

It appears the FBI is looking into that big Twitter hack. In the meantime, Google has dropped the carousel of tweets that appear in search results. That's a loss of referrer traffic for Twitter and a loss of visibility for brand tweets in the SERPS. For how long is unclear.

California's consumer privacy law, CCPA, is now being enforced and may have implications on your marketing efforts. If you're unclear about the details, you're not alone. Greg Sterling spoke with Lisa Rapp, VP Data Ethics, LiveRamp; Abby Matchett, Enterprise Analytics Lead, Bounteous; and Katelyn Ringrose, attorney, Future of Privacy Forum, on Live with Search Engine Land about what marketers need to know about CCPA, the state of digital privacy and more. Take a listen here.

Marketing with purpose is critical for brands to stay relevant and serve the needs of customers, said Microsoft Advertising's Steve Sirich when I spoke with him during SMX Next. The pandemic and Black Lives Matter movement have made marketing strategies that are "aligned to purpose rather than products" even more of an imperative for brands, says Sirich, who laid out three keys to marketing with purpose.

Take note! We've made some changes to the Search Marketer of the Year award this year and have added a brand new award to honor organizations that have done exemplary work in bettering the search and marketing fields for minorities and the LGBTQ+ community. Be sure to read the latest on the Search Engine Land Awards, including our new deadline dates.

Ginny Marvin,
Editor-In-Chief

P.S. If you're a Shopify seller, be sure to sign up for Friday's Live with Search Engine Land on The Ins and Outs of Shopify SEO.

Search Shorts

Ranting on ranking factors

Ranting on ranking factors. Google released its latest podcast, the one with Gary Illyes, Martin Splitt and John Mueller. They talked rendering and SEO and about not getting bogged down with ranking factors.

Removing content, sitemap URLs. "If you remove or change a lot of pages on your site, it's good to reflect that in a sitemap file," Mueller said.

302 redirects are safe. There's no harm in 302 redirects. It's safe to keep them in place for as long as you want, said Mueller.

Siri under scrutiny. European antitrust regulators are looking at how Apple, Google and Amazon could be affecting competition in new segments, such as virtual assistants, wearables and smart home devices. Competition Commissioner Margrethe Vestager has argued big tech companies favor their own content and solutions vs. competitors, which harms competition and new market development.

Create loyal customers and drives results with inclusive design

The accessibility of your digital spaces and content has never been more important. When you build accessibility testing and inclusive design into your digital product lifecycle, you get back website operations processes that expand your product's market reach and help you pivot faster. Join this webinar and learn why a good user experience with accessibility and inclusive design can create loyal customers and drives results.\

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Upleveling your digital asset management strategy for the modern workforce

Visual content offers a powerful way to connect with and engage consumers. It also helps companies maintain a competitive advantage where such an edge matters. But when it comes to creating, managing, and publishing the volumes of content required to win the engagement game today, it can be a challenge just to keep up. Those in charge of assets must think through every possible variation ahead of time and create a huge number of variants of each asset, for every channel and screen size on which it might be displayed.

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