B2B expectations are changing. There are plenty of ways to bring B2C strategies to your B2B markets. In this white paper, dotdigital shows you how.
The white paper explores:
- Strategies you can employ to bring B2C strategies to your B2B buyers with great success
- Why personalization is so crucial, how to capture data, and the importance of reporting
- The importance of B2B ecommerce (B2B buyers expect your business to be more self-serve than you think!)
- What channels you can use to reach your buyers other than email.
