If this year has taught us anything it's that predicting customer behavior is not easy, and predicting customer behavior in the face of change is nearly impossible.
David Raab, Founder of the Customer Data Platform Institute will join Omer Artun, Acquia's Chief Science Officer and Karen Wood, Sr. Director, Product Marketing as they discuss their predictions for 2021, the shift to revenue marketing, and the exciting role Customer Data Platforms play in data, AI, customer loyalty and retention.
You'll learn:
- How to leverage customer data and machine learning to optimize user experience
- How to harness customer data platforms to boost customer loyalty and maximize ROI
- Why marketers are shifting their focus from new acquisition to customer loyalty
Speakers:
David M. Raab, Founder & CEO CDP Institute
Omer Artun, Chief Science Officer, Acquia,
Karen Wood, Sr. Director, Product Marketing, Acquia
Thank you,
The MarTech Today and Digital Marketing Depot Teams
P.S. If you can't make the webinar,
register anyway and we'll send you the video recording of the webinar later in the day.
