Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm's size, budget and level of digital marketing sophistication.
MarTech Today's latest publication of "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implementing this software into your business.
Included in this 50-page report are profiles of 13 leading marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Topics covered include:
- Trends driving the adoption of marketing automation platforms
- Does your company need a marketing automation platform?
- Capabilities
- What you should look for
- Cost of implementation
Click here to download the report now
Thank you,
Digital Marketing Depot
