All Script And Tols For Free: 🔍 Of course there's a December 2020 update

🔍 Of course there's a December 2020 update

Dec 04, 2020

Good morning, Search Marketer, happy Friday!

We are days out from our virtual SMX, next Tuesday and Wednesday. We'll be kicking off the event with a keynote conversation with Areej AbuAli, Women In Tech SEO founder and SEO Manager at UK-based property search site Zoopla. We'll discuss SEO trends, working in-house vs. agency, why diversity in marketing teams matters and more.

Areej is an inspiring leader and role model, no matter your role, title or whether you're working in SEO or PPC. Then we'll dive into 2 full days of in-depth, tactical and strategic SEO, PPC and Technical sessions — all with live Q&A time to get your questions answered by our expert speakers. Check out the speaker line up and full agenda here and join us.

And, yesterday brought us a year-end surprise by the name of the December 2020 Core Update. Because, well, 2020 just can't stop giving. The update is rolling out now. Broad core updates tend to take a week or two to complete, so just keep an eye on your metrics for now. Here's to wishing you nothing but upside from this update.

Ginny Marvin
Editor-In-Chief

Social Short

Media buyers continue to struggle with Facebook reporting glitches

Many media buyers and advertisers are continuing to experience problems with Facebook Ads reporting. Ad approvals have been a challenge since COVID due to ad review being done nearly entirely via automation, but the glitchy reporting problems could cause advertisers to pause ads that are actually performing well and vice versa, as media buyer David Herrmann noted on Twitter yesterday.

Why we care. Reporting glitches are nothing new for Facebook Ads. as we reported last month, but the persistence of the problems through Black Friday, Cyber Monday and beyond are particularly problematic for advertisers. That said, will these challenges actually make a dent in Facebook's business. Its scale and targeting capabilities keep advertisers coming back in spite of the ad platform's bugs and unpredictability, and it's ad business has benefited from the shift to digital during the pandemic.

Forecasting paid search spend and revenue for 2021

This e-book, walks you through completing a sales and spend forecast to help you measure the impact of your ad spend on your overall revenue. You'll also discover your ideal contribution margin, and even the level of adjustment required to achieve that ideal – so you can make the changes needed to grow your business in 2021.

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Search Shorts

Nonprofits and Google Search Console

Google Search Console for Nonprofits. Google has released another video by Daniel Waisberg on how nonprofits can use Google Search Console and get the most out of their web sites in Google Search.

404 quality reduction. Google's John Mueller said there is no quality reduction in search for having 404 pages.

display:none and visibility:hidden. JR Oakes tested to see if Google Search treats display:none and visibility:hidden differently, it does not he said, Google indexes and ranks both.

Build a brand for today's times: Equitable, ethical and engaging

Sponsored by Microsoft Advertising

Amidst all the change we're experiencing in the world today, marketers may wonder what their role should be at the intersection of principles, profit and purpose. And can we as marketers contribute to our best collective future? The answer is yes, says MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing. Microsoft Advertising calls it Marketing with Purpose.

Marketing with Purpose is about building a brand that's welcomed into people's lives by earning their trust and upholding their values. It starts with respecting their right to privacy, being transparent and designing equitable experiences.

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Actionable SEO & SEM training kicks off this Tuesday

Join 1,000+ search marketers online next week, Dec. 8-9, for SMX. Expert-led sessions, community networking, forward-thinking keynotes, and more — just $249!

Secure your spot »