🔍 Discovery campaigns can now use your 4:5 social assets

Plus, Amazon says third-party sellers saw record BCFM sales

Dec 02, 2020 Good morning, Search Marketer, Prime Day in October stoked BFCM sales,  Prime Day's move to October this year appears to have truly kicked off rather than dampened consumers' appetite to shop Amazon over the Black Friday, Cyber Monday weekend. The company says Black Friday and Cyber Monday were the biggest sales days ever for third-party sellers on the marketplace, with sales up 60% year-over-year for the four-day period to pass $4.8 billion globally.  Google is continuing to tinker with Discovery campaigns and you can now use your 4:5 social campaign assets. Google announced the new layout option along with some updates to the audiences workflow during campaign set up. Discovery ads run across the Discover feed, Gmail and the YouTube home feed. Also a reminder that lead form ad extensions can be used with Discovery and YouTube as well as Search campaigns.  To help marketers respond to shifting consumer behaviors at the local level amid the pandemic, Adthena is out with a new solution called Local View. It aims to give brands and PPC marketers granular local search insights, including market share data, to inform bidding, targeting, ad copy and more.  Ginny Marvin Editor-In-Chief   Search Short   Clash of Clans stands out among YouTube's top 10 ads of 2020 Ads on YouTube received 470 million views and more than 1.3 million likes this year, the company said yesterday. Nike's "Never Too Far Down | You Can't Stop Us" ad topped YouTube's 2020 Top Ads Leaderboard, which highlights the ads that received the most views and shares. While it came it at number 4 on the list, Clash of Clans garnered an overwhelming share of those likes. Why we care. Big brands, and Super Bowl ads, tend to dominate this list annually. Google, Apple, TurboTax and Hyundai were among this year's leaders. Astoundingly, though, more than half of all the likes generated by ads this year went to Clash of Clan's short film, Lost and Crowned, with 714,000 likes. The short film debuted on YouTube on September 12. The organic video has received more than 43 million views.   SEO's: Optimize your landing pages and convert more users with less traffic With so much riding on your landing pages, and only seconds to capture a visitor's attention, it makes sense to optimize those pages for customer conversion. Unfortunately, that's easier said than done. In this white paper from 97th Floor, you'll learn the methodology of multivariate testing and why it might be the SEO tool to beat. Download now »   Search Shorts   Nested sitemaps and traveling vs living in Nested XML sitemap index files. Google does not support nested XML sitemap index files, said John Mueller of Google. Live in vs travel in. When it comes to Google Search, Google does not really differentiate between queries where you live in a place versus are traveling in a place, said Mueller. Google holiday Doodles. All December long Google will be having a new Google Doodle for the holidays. Here is the December 1st one and here is the December 2nd Doodle. Check Google daily for the holiday Doodle updates.   How to win at starting your Roku channel and building an audience Sponsored by Allroll Roku is the world's most popular connected-TV platform with the number of active accounts nearly at 40 million and expected to climb even higher, meaning channel owners have a golden opportunity to establish themselves and collect ad revenue. If you're just getting started or looking for options for promoting your channel, what's the best approach? Find out the pros and cons of various methods of creation and promotion in this comprehensive guide. Read More »   Get ready to drive more traffic, conversions, and ROI Join 1,000+ search marketers online next week, Dec. 8-9, for SMX. Actionable search marketing tactics, community networking, forward-thinking keynotes, and more — just $249! Secure your spot »   What We're Reading   We've curated our picks from across the web so you can retire your feed reader. 2020's top-trending videos and creators – YouTube Blog Don't Sit On The Fence When It Comes To Gated Content – State of Digital Facebook, Google to Face New Antitrust Suits in U.S. – Wall Street Journal Google Merchant Center Adds Build Your Own Performance Reports – Search Engine Roundtable How to Create an SEO- Friendly Website Navigation – Botify SEO for Nonprofits: 5 Best Practices for Charities to Improve SEO – SEM Rush When (and When Not) to Outsource Link Building – Moz   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA Manage my preferences. © 2006-2020 Third Door Media. All Rights Reserved.

 

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الأربعاء، 2 ديسمبر 2020