🔍 Is the internet big enough for more than one search engine?

Plus, the December 2020 core update is fully rolled out

Dec 17, 2020 Good morning, Search Marketer, let's put our reporting hats on. Matt Van Wagner, an all-star on the SMX programming team, recently gave me this great insight on analytics: People tend to report what the platform gives them. Good reporting starts not with, "What can I report?" but what will support decision making across the organization. A CEO, CMO, CFO, etc. doesn't need to or want the operational details and infinite minutiae of ads, keywords, bids, impression share, CTR and so on. They want to know whether we are moving in the right direction (improving), standing still or falling behind — are we profitable? Brand managers want to know if the brand is getting stronger, standing still, or falling behind. CFOs want to know if we're on budget, over or under? Are we making money or losing money? Are we spending enough, or too little? Can we spend more, or should we spend less?  So, instead of putting together charts that puke random data, the idea is to determine what each stakeholder needs to know. CTR, CPC, impression share, Quality Score, and so on are important to you, but worthless to them. We hope that helps you with your end-of-the-year reports, and we also hope to see you at SMX Report on February 23. George Nguyen, Editor   Search engines   What would it take for new search engines to succeed? This year, Neeva and You.com have made headlines as potential players in the search space. It seems like these two seek to cater to users in ways that Google may not, and they've already acquired some funding. But, will that be enough to attract an initial user base? Or, has Google moved out of reach for competitors…permanently? I wish I had the answers for you, but we do have some idea of how it may play out. We spoke to Rand Fishkin of SparkToro and Eric Enge of Perficient, who both have their doubts over whether any new entrant can catch up to the data that Google has amassed over the past 2+ decades about how users interact with search engines and search results. Success doesn't necessarily mean surpassing Google in search market share, though: carving out a user base that Google has overlooked can make these businesses successful, similar to how Etsy and eBay don't really attempt to challenge Amazon head on. Read more here.   A comprehensive guide to Crowd Marketing Sponsored by Natural Links Crowd marketing is a methodology of promoting brands through direct contact with their target audience on forums and forum-like platforms. At Natural Links, we prefer working with industry-specific forums. One needs to participate in organic discussions on topics associated with the brand's value proposition. When done properly, crowd marketing raises the clients' brand awareness and creates thousands of safe, natural backlinks that grow organic traffic. Erik Ivanov, a Co-Founder of Natural Links, has worked in SEO in highly-competitive niches for 15 years — 7 of those in link building and 5 in crowd marketing. In that time, he's seen plenty of praise for and prejudice against crowd marketing. For this article, Ivanov gathered all his practical experience and use cases and built a comprehensive guide on crowd marketing — with definitions, best practices and life examples. Read More »   Core update   Google December 2020 core update is now fully rolled out 2020 wouldn't be complete without a last-minute major algorithm update. Yesterday, around 2pm ET, Google confirmed that the December 2020 broad core update has finished rolling out; the rollout began around 1pm ET on Thursday, December 3. It has been a substantial update and many who were affected saw gains or declines of 10% to over 100% of their previous levels of organic search traffic. For sites that make a chunk of their sales right before the holidays, or ones that just get very seasonal traffic, this update could be catastrophic. If you've been hit, refer to Google's advice on improving your site's rankings for future core updates. Read more here.   Unlock proven tactics to measure search marketing success Join us online, February 23, 2021 at SMX Report: a deep dive into everything you need to know about analytics for search marketing. Book now for just $99! Register now »   Local   Google Maps local listings now showing web search results Google has been spotted showing web search results within the Google Maps local results listings for an individual business. The section is labeled "Web results," and we were able to replicate it by going to a business listing in Maps and scrolling past the business information. If you manage a local business, check if the web results are appearing in your local listing. What shows up there may influence whether you earn the business of a potential customer. And, a tip of the hat to Brian Barwig who brought this to our attention. Read more here.   Search Console   Google temporarily disables issue validation in Search Console Yet another feature has been disabled in Google Search Console (GSC). This time, it's the issue validation function that enables site owners to communicate to Google that they've fixed an issue that is preventing Google from properly accessing their site or parts of their site. Google's notice in GSC says the feature is temporarily disabled, but it also "temporarily" disabled the request indexing tool over two months ago, and it's still not back yet. In the meantime, if you use this tool, we suggest you fix the issue on your end and try to submit a fix validation with Google, but don't expect to see a response in GSC. Read more here.   5 critical elements for local marketing success This guide from MarTech Today examines the market for local marketing solutions and the 5 critical elements for local marketing success: Listing Management, Local SEO, Local Landing Pages, Reputation Management, and Paid Search and Social Media. Also included are profiles of 17 leading local marketing solution vendors and capabilities comparisons. Read more »   Search Shorts   Bing holiday recipes Bing recipe results. Jordi Ribas from Microsoft posted on Twitter about Bing's new holiday recipe search results interface, it is pretty cool. Robots.txt block. Google's John Mueller explains that if a page is blocked by robots.txt, we won't see the noindex. If you need to prevent a page from being indexed (even without its content), make sure to allow crawling & block with noindex. Or, for urgent cases, just use the URL removal tool for the part of the path.   What We're Reading   We've curated our picks from across the web so you can retire your feed reader. Exclusive: States close to filing new Google antitrust suit – POLITICO Google My Business Call History Report: Answered & Missed Calls – Search Engine Roundtable Google's December 2020 Core Update Themes – RankRanger SERP Pursuit SEO Quiz (Holiday Ed.) w/Brodie & Izzi – Brodie Clark Consulting The Importance of Regular Account Audits: 10 Key Categories to Evaluate – Seer Interactive   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my preferences. © 2006-2020 Third Door Media. All Rights Reserved.

 

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الخميس، 17 ديسمبر 2020