Good morning, Search Marketer, what if we shook up the traditional search model?
That's what search engine Neeva is asking in its latest announcement. The company said yesterday that they're going to begin sharing "at least 20% of their topline revenue with content creator partners when their content is used to directly answer a Neeva customer inquiry."
When I've had the debate with other SEOs about the search engine turned tech company Google, I've often said that Google exists because we freely give our content to be indexed and ranked in its search engine. And therefore we as SEOs and PPCers exist because, well, Google has made it so we have to. It's a weird symbiosis?
Neeva's model turns that on its head — giving content creators a reward beyond just sending traffic their way — but paying them for the use of that content in the search results. It's an interesting model, and one I'm hoping turns the tables on traditional search. I know it's a long shot, but it's cool that someone's working toward it.
Carolyn Lyden,
Director of Search Content
