Helping your clients win and edge out the competition online means doubling down on your SEO efforts. But SEO today doesn't look like it used to.
Identifying a searchersʼ intent isnʼt as easy as plugging keywords into a keyword research tool. Plus, producing content that answers search intent is considerably more time intensive than keyword stuffing.
This guide will spell out how agency marketers like you can win the SEO game for their clients in 2021 and beyond.
What you'll learn
- How SEO evolved from simple keyword research to behavioral analytics
- Why behavioral analytics is the key to winning with SEO today
- Three ways to maintain your client's competitive edge
