Good morning, Search Marketer, with all these ranking algorithm changes, I thought it would be fun to chat a bit about them.
As you might already know, we had the June 2021 core update roll out between June 2 and June 12, then the page experience update started to roll out on June 15. That one will continue to roll out through the end of August. We are also expecting another core update next month, the July 2021 core update. Even over the weekend we saw a bit of a ranking tremor, which I doubt was related to the page experience update.
Why are core updates so much more impactful than the page experience update? Well, core updates are about quality and relevance whereas page experience is more about how the site is built, and it doesn't look to see if the site may be relevant or the best to answer the query — it just measures the technical makeup of the site, but not the content.
So when it comes to wanting to really do well in Google Search, organically that is, you want to make sure that your site is of the highest quality and that your content is better than everyone else's. How fast or smooth your site loads is important, but it is not even close to as important to Google's relevancy and quality algorithms.
Barry Schwartz,
Director of Quality Management
