With this guide, understand the basics of mobile attribution and how Apple's AppTrackingTransparency (ATT) framework impacts the measurement of all your marketing efforts.
You'll learn about:
- Different attribution models, windows and methodologies
- Post-install marketing analytics: cohort & retention, LTV, ROAS and more
- The real threat of fraud: install, post-attribution and in-app fraud
- SKAdNetwork and the shift from user-level to aggregate attribution
