A Customer Data Platform, is a system designed for non-IT use to streamline the flow of customer data throughout the martech stack and create a single view of the customer. A CDP consolidates and normalizes disparate sets of data collected across multiple touchpoints into a profile representing the customer, helping your sales, marketing and service professional team deliver the ideal total customer experience.
"Customer Data Platforms: A Marketer's Guide" examines the current market for customer data platforms and the considerations involved in implementing this technology.
Included in the report are profiles of 23 leading CDP vendors.
This 76-page report answers the following questions:
- What trends are driving the adoption of CDPs?
- Who are the leading CDP vendors?
- What features do CDP vendors provide?
- Does my company need a CDP?
- How much does a CDP cost?
Download the report today!
