| Moz, founded by Rand Fishkin and his mother, and now led by CEO Sarah Bird, has been acquired by iContact Marketing Corp, a subsidiary of the publicly traded company, J2 Global. "Moz remains committed to continuing to improve the company's all-in-one SEO toolset and maintaining the accuracy of the data upon which it is built," the company wrote in its press release. As you may remember, Fishkin and his mother started Moz as SEOmoz, offering SEO consulting services and free SEO education. In 2014, Sarah Bird replaced Rand Fishkin as the CEO of Moz and then in 2018, Rand stepped away from the company he founded to start a new company. The terms of the deal and the financial details of this acquisition will not be disclosed, a Moz representative told us. Why we care. Moz is one of the more reputable toolsets in the industry, so we hope this sale helps fund new features, tools and support options for customers. Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact's tools integrate, if they ever do. For members of the search community at Moz, many of whom have been featured here or at SMX, we hope the acquisition treats you well. All the messaging from the two companies suggest only positive things about this acquisition, as you'd expect. But that isn't always what happens after takeovers. Read more here. | 
