Good morning, Search Marketer, sharing your knowledge and helping your colleagues is what it is all about.
Since the early days of search marketing, sharing knowledge with your colleagues and helping your friends in your industry has been what has made this industry so great. Back in the early 2000s, we had old-fashioned online forums where we'd go to share what we are seeing in search.
We'd ask our colleagues for help with challenging technical SEO issues or maybe after a friend's affiliate site got pummeled by the Google Florida update in 2002, we offered support and guidance. We were and still are a very tight community. We've expanded to social media platforms like Twitter, Facebook, LinkedIn and heck, even Clubhouse. But this just gives us more ways to share, help and grow our professional industry.
The search marketing industry has grown a lot over the last two decades. A search engine that some of us laughed at in 1999 went public under the ticker GOOG and now dominates the world. We all have the war scars to show how many search algorithm updates we've been through; including lost jobs, businesses turned upside down and maybe even worse.
But one thing I am proud of is that still, we all have each other's backs. When you see a colleague is down both ranking-wise or even emotionally, someone in our industry takes notice and reaches out to help. We are one industry, we are one big search family, and we all care for each other.
Keep on sharing, caring and helping our friends in the search marketing industry. One small piece of advice, try to give each and every one the benefit of the doubt and it will make this process a lot easier.
Barry Schwartz,
Emotional support search liaison
