Amazon, Wayfair, Walmart…. digital Goliaths dominate market share. But David ultimately defeated Goliath, and smaller brands today can still stand with these giants. The key is to leverage the competitive tools available to identify and create your own market advantages.
Read this eBook to uncover the five steps to compete with these digital goliaths and build innovative, successful online brands. We'll also share how Goliaths can defend their brands from upstart challengers to maintain and even grow their market position.
Download and learn how to:
- Use keyword testing to identify opportunities to win market share
- Police competitive brand bidding to reduce CPC's and protect branded keyword value
- Guidance on building a strategy against your Goliath.
