🔍 Indexing situation normal | JavaScript + AMP

Plus, new GSC reports, Google Smart Bidding learnings and more.

Apr 12, 2019 Good morning, search marketers, you're not seeing double. Well, that was embarrassing. Our apologies for the martech snag that led us to deliver Wednesday's newsletter to you again yesterday. You'll find the news from the past two days all wrapped up in this morning's edition. The great de-indexing saga of April 2019 appears to be over. After nearly a week of working on it, Google finally said the indexing issue that caused thousands of pages to be dropped from the search index has been resolved, meaning all affected URLs have been reprocessed. It's still unknown what caused it or how widespread the bug was — though anecdotally we know it was significant and global. A Moz analysis of 23,000 URLs found 4% were hit by the de-indexing bug. That tiny slice can't be extrapolated to the index as a whole, though, as Moz's Dr. Pete readily acknowledged. Meanwhile … we've heard from several businesses that their sites are still not back to normal. Let us know if you're still seeing fallout or have experienced traffic and revenue losses due to the bug: editors@searchengineland.com. On the mobile front, AMP is adding support for JavaScript with amp-script. The team teased the new capability that will allow JavaScript to function within AMP documents on Twitter yesterday, complete with a graphic showing it in action. Expect to hear more from the AMP conference in Tokyo, April 17 and 18. A couple of handy new features for those who publish regularly are out in GSC: The new Discover report shows data on traffic coming from Google Discover. Formerly called Google Feed, Discover is a personalized news and topics feed that shows up Google.com homepage, in the Google app and under "Topics for You" in Google News. The report shows clicks, impressions, CTR and top pages getting referral traffic from Discover. If you're using AMP Stories, clicks and impressions data will now show up in the Search and Discover reports in GSC. Check under the Appearance tabs in each of those reports. Lots more below including findings from Andreas Reiffen on Google Smart Bidding and an extra dose of Search Shorts. Ginny Marvin Editor-In-Chief Quick links to stories mentioned above: + AMP to supports custom JavaScript with amp-script + 4% of the Google index hit by de-indexing bug, Moz data shows + Google says de-indexing issue is fixed + Google Search Console adds Discover report   Pro Tip   Here's a few learnings from a Google Smart Bidding case study Going head to head with Google's tROAS bidding, Andreas Reiffen of Crealytics uncovered some significant learnings and also ended up with a desire to continue testing. But the initial test findings revealed: "1) Google drafts and experiments is a complete black box. There's no way to unpack the selection criteria, optimization signals or decisioning systems. Retailers testing using drafts and experiments need to be prepared to lose all visibility into what makes their campaigns tick. 2) If ROAS is your main KPI, you'll likely see an upswing in performance. However, there is a strong case to be made for moving towards a more advanced metric. 3) Smart Bidding still has some growing to do to be useful for complex advertisers. We saw latency when reacting to dynamic promotional calendars and felt constricted when bringing in third party and attributed data sets." Read More »   Are You Wasting Money on Google Ads? Sponsored by QuanticMind Search advertising is the largest expense for most digital advertisers. How can you tell if you're spending efficiently? This step-by-step guide from QuanticMind outlines five different scenarios that will help you uncover new opportunities to boost returns on Google Ads. Read More »   Search Shorts   Rankings, positions and hiding Vue.js SEO. Google's Martin Splitt is back at it again, this time explaining how to make your Vue.js web apps search engine friendly. Position minus one. We have position zero, we have the ten blue links, we have zero search results and now let us introduce you to position minus one – aka the Google Discover feed. Check your de-index bug impact. Glenn Gabe suggests you can use third-party tracking tools to check how badly the de-indexing bug impacted your site. Hiding URLs won't change the canonical. Google's John Mueller said on Twitter that hiding the URL won't change the canonicals. Infinity and beyond. Be careful with your dynamic URLs and don't create infinite spaces in them. It can end up confusing GoogleBot and hurting your indexing in Google. Technical SEO & non-Technical SEO teams. Are SEO teams segmenting out into technical SEO and non-Technical SEO? John Mueller from Google said there may be a trend like this happening. Asos ranking drop hurts. The folks at ScreamingFrog said it looks like whatever SEO strategy Asos put in place had a pretty bad SEO impact and thus hurt its profits. Personalized content for search. Do you want to personalize your content for users who come to you via search?  Well, if you do, it is better to slightly tweak the content on that page versus redirect the user to a new URL says Google's John Mueller.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Google Search Console Performance Report Now Consolidated To Canonical – Search Engine Roundtable How is Google evaluating web content for rankings? – Search Metrics Is Anyone Listening to You on Alexa? A Global Team Reviews Audio – Bloomberg PPC Promotions: A How To Guide – Periscopix Setting Up Search Engine Marketing Campaigns on a Large Scale – SEM Rush The Ultimate Guide to Choosing the Right YouTube Ad Format – Metric Theory Top Cat and Dog Searches, According to Google Trends – Google Blog   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الجمعة، 12 أبريل 2019