🔍 New bug strikes Google News publishers | Are we owed an explanation?

Plus, how to address plurals and variations in SKAGs and more.

Apr 17, 2019 Good morning, search marketers, are you tired of being kept in the dark? Google's issues are mounting as a new bug strikes Google News publishers. This one's different than the de-indexing bug from last week and is reportedly only impacting a "limited number of publishers." Let's take a look back on the last month: Google silently stopped supporting rel=prev/next; a de-indexing bug removed, by some estimates, 4% of the index; and we learned that bug also impacted Search Console reports and tools. The recent slew of issues has us contemplating our rights in this delicate ecosystem. Are we, the content producers and optimizers, merely beneficiaries of a free service? And, if so, is a simple apology enough to smooth things over since we're getting what we (didn't) pay for? Or, are we all partners since Google wouldn't be anything without the content we produce and make available to its crawler and index? If it's the latter, then perhaps explanations are due. Historically, Google hasn't been the most transparent entity out there. If we value transparency, it's on us to call for it. Keep reading for tips on how to address plurals and variation in SKAGs, courtesy of Adam Seybold, and your daily dose of search shorts. George Nguyen, Associate Editor Quick links to stories mentioned above: +Google investigating a new indexing bug – this time with Google News +Does Google owe us more than just an apology over de-indexing?   Pro Tip   How do you address plurals and variation in SKAGs? "Addressing plurals, variations and misspellings within an account featuring a SKAG-led architecture is determined by the volume of activity on those types of unintended searches," explains Adam Seybold of DEG Digital during his SMX West session. "If the plurals, variations and misspellings account for 20 percent or more of the activity on a keyword, then it should be optimized and added to your account. However, if it's lower than 20 percent I recommend letting the activity occur since the 'juice is not worth the squeeze.'" Read More »   Are You Wasting Money on Google Ads? Sponsored by QuanticMind Search advertising is the largest expense for most digital advertisers. How can you tell if you're spending efficiently? This step-by-step guide from QuanticMind outlines five different scenarios that will help you uncover new opportunities to boost returns on Google Ads. Read More »   Search Shorts   When you know and when you don't know. I don't know doesn't mean I don't know. John Mueller of Google said that sometimes when he says "I don't know," it doesn't really mean he doesn't know – it is just that he doesn't know the proper answer. Site command for individual URLs. While Google generally says don't use the site command often, you can use it for debugging individual URLs, especially with the current bugs in Search Console. Using CDNs.If you are using a CDN, content delivery network, for hosting, try to use it on your own domain name, maybe as a subdomain, so you have control over the URLs in case you later want to switch, says Google. Granular metrics. Google generally has algorithms that look at things on a more detailed and granular level. Back in the day, those algorithms may have been more broad.   What we're reading   We've curated our picks from across the web so you can retire your feed reader 7 Little Known Things About Google Local Guides & Editing Listings on Google Maps – Sterling Sky Inc Best Internal Linking Structure & Strategy To Boost Your SEO – Cognitive SEO Google Quietly Disbanded Another AI Review Board Following Disagreements – Wall Street Journal Google Says It Is Hard To Measure If Publishers & Content Producers Are Happy – Search Engine Roundtable The Google Home Hub will apparently be rebranded as 'Google Nest Hub' – Android Central What are Google's unique ranking factors for the eCommerce industry? – Search Metrics Yoast SEO 11.0: Structured data awesomeness – Yoast   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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أضف تعليق

الأربعاء، 17 أبريل 2019