🔍 Is anybody voice search ready? | Search ads come to Assistant

Plus, ongoing deindexing drama and testing infinite scroll with Googlebot.

Apr 11, 2019 Good morning, search marketers, this was some glitch. The de-indexing saga continues. Google said yesterday that the indexing issue that started last week should be resolved "within the next eight hours." Though it noted that "some documents might take an additional 12-24 hours to restore." Let us know if you've been impacted: editors@searchengineland.com. We'd love to hear from you. Sure, it's easy to over-hype voice search. But with more than two billion devices with digital assistants out in the world, voice search is growing. And apparently there's still time to get first-mover advantage over your competition, according to a study of more than 73,000 business locations in the U.S. Just 4% of those businesses were deemed "voice search ready." And speaking of digital assistants, if you're an Android user, keep a lookout for ads in search results in Assistant. Search campaigns are extending to Assistant in some cases. Lots more below, including testing infinite scroll and images popping up in more Google sitelinks. Ginny Marvin Editor-In-Chief Quick links to stories mentioned above: + Just 4% of U.S. businesses 'voice search ready,' finds analysis of nearly 75,000 companies + 'Rich Answers' and search ads coming to Google Assistant + Google's de-indexing issue still not fully resolved   Pro Tip   Here's why infinite scroll is something to test with Googlebot A recent Googlebot test reveals that it does ignore rel=next and rel=prev tags. But Max Cyrek of Cyrek Digital does not think that is the end of the story. "It is worth taking a look at pages containing infinite scroll – dynamic content uploaded after scrolling down to the lower parts of the page and the navigation based on rel=prev and rel=next. If there is no other navigation, such as regular pagination hidden in CSS (invisible to the user but visible for Googlebot) we can be sure that Googlebot's access to newly uploaded content (products, articles, photos) will be hindered." Read More »   The New Rules to Win Customer Loyalty - Apr. 11 Sponsored by Salsify Consumer demand for compelling online shopping experiences continues to skyrocket. But how do you break through the clutter to get consumer attention? What motivates shoppers to click the "buy" button these days? Join us to learn the new rules for winning customer loyalty and which product page elements shoppers now care about most, and how these preferences have changed over time. Read More »   Search Shorts   Sitelinks, Googlebot & Search Console Images in Google Sitelinks. Google has been testing them for some time now but now more people are noticing images within Google sitelink carousels on mobile. Block Googlebot by country. Nope, that is not a thing. John Mueller of Google said on Twitter that there's nothing to block webpages on a per-country basis in search. Old Search Console – keep using it. The old version of the Google Search Console is still active and will be for some time. Google said keep using it where you think you need to.   What we're reading   We've curated our picks from across the web so you can retire your feed reader 5 Strategies to Improve PPC Lead Quality – WordStream Google Says More Crawling Doesn't Mean Things Like Rankings Are Better – Search Engine Roundtable How to Find Your True Local Competitors – Moz Matt Cutts Wants Google To Bring Back The + Operator – Search Engine Roundtable Preventative Online Reputation Management – Go Fish Digital Reviving Retired Search Console Reports – Screaming Frog Sunset of the Ad Manager API v201805 – Google Ads Developer Blog Tips to Lower Rising CPCs – PPC Hero   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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أضف تعليق

الخميس، 11 أبريل 2019