🔍 Podcast discovery innovation | Google Ads API

Plus, a look at optimizing for voice search.

Apr 02, 2019 Good morning, search marketers, what's your favorite marketing podcast? It should be easier to find now. Podcasting is booming, with more and more brands advertising on podcasts or creating their own branded audio content. (Spotify has now made three podcasting acquisitions.) A major challenge continues to be discovery. Google is hoping to change that with automatic podcast transcription that will make transcripts searchable. It could help brands stand out in a crowded field. Google has added many new features to the Google Ads API. The first update since it came out of beta offers capabilities for campaigns, ads and reporting as well as more support for Hotel Ads and App campaigns. You'll need to update your client libraries to take advantage of the updates. Lots more below, including a look at why voice search optimization should come naturally. Ginny Marvin Editor-In-Chief Quick links to stories mentioned above: + Google brings search to podcasts through automatic transcription + Google Ads API v1_1 out: Update client libraries for new features   Pro Tip   Here's why optimizing for voice search should look familiar "At this point optimizing for voice search looks a lot like lot optimizing for search in general. Marketers should be aware of what queries are growing in volume and cater to advertising and content strategies around that knowledge," explains Andy Taylor of Merkle. "While the call-and-response nature of voice interactions has made it even more advantageous to be the number one organic result and Quick Answer, the advantage of such positioning extends beyond voice search. Optimizations made to get featured in prime locations for important queries are certainly valuable for voice, but don't let voice search be the only determining factor in prioritizing such efforts." Read More »   Let Customer Reviews Drive Your Conversions - Apr. 4 Sponsored by TrustPilot Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion rates? Join our experts as they discuss the hidden link between customer reviews and conversion rate optimization (CRO). They'll show you how to leverage customer reviews to boost online traffic, sales and revenue. Read More »   Search Shorts   What may be normal might not seem obvious. Google algorithm keeps Marching. Since the core update on March 12th, the Google search results have been fluctuating all month including a period between March 29th through April 1st. Settling is normal. If you make changes to your site, it is normal for your ranking to take some time to settle down John Mueller of Google said. We know. Google does a good job at ignoring bad or spammy links, so Google doesn't want you to waste your time on it. Google Search Console links. Google said generally if the links don't show in Google Search Console's link report then they may be pretty irrelevant overall – but there is a caveat.     What we're reading   We've curated our picks from across the web so you can retire your feed reader What's new in AMP, Q1 2019: Improvements to consent, videos, forms and lists – AMPHTML Blog 3 Step DIY PPC Budget Pacing Tool – PPC Hero 5 Big SEO Mistakes Developers Make – Sunhouse Marketing 5 Enlightened Ways To Use Google Trends for Keyword Research – BruceClay.com All of Google's jokes for April Fools' Day 2019 – VentureBeat Android Security & Privacy Year in Review 2018: Keeping two billion users, and their data, safe and sound – Google Online Security Blog Google should publicly address position on China, GOP lawmaker says – The Verge Guide to SERP features on Google: How to optimise and boost traffic – Accuranker Robotted Out Pages Out Ranking Your Content In Google? – Search Engine Roundtable Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings – Moz User Needs Analysis for Better SEO – Stone Temple   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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أضف تعليق

الثلاثاء، 2 أبريل 2019