🔍 New Bing Ads action extensions | Local services via Assistant clarified

Plus, tips for dealing with Google penalties and more.

Apr 04, 2019 Good morning, search marketers, how about a little clarification? Yesterday we reported that Google is showing local services ads via Assistant. Turns out that wasn't quite right, and we've updated the article. Google is surfacing unpaid local services listings via Assistant, but not ads. Our confusion came from the fact that the listings surfaced by Assistant include the Google Guaranteed badge, which, until now, has only displayed in local services ads that appear at the top of mobile and desktop search results in an ad unit. We're told the local services ads on desktop and mobile results and the local services listings surfaced by Assistant are two separate programs. Google Guaranteed is a free verification service for local service providers and means consumers can get their money back if they're not satisfied with a service. Bing Ads started rolling out a brand new ad extension yesterday called action extensions. Action extensions highlight calls-to-action in a button on desktop and with an icon on mobile. They can be set at the account, campaign or ad group level and you can choose from one of seven pre-defined CTAs to include in your ads. They're available globally in all supported languages. If you see an uptick of issues in some Google Search Console enhancement reports, don't panic. Google says it is now reviewing more pages, which means issues that hadn't shown up in those reports before now might appear now. Last week, Duluth-based agency Aimclear announced it has hired industry vet and prolific content marketer Mark Traphagen as its first VP of content strategy. Mark shared with us his thoughts on content marketing and thought leadership. You'll find his insights are well worth your while. Lots more below, including tips on how to deal with Google penalties and the latest updates from Schema.org. Ginny Marvin, Editor in Chief Quick links to stories mentioned above: + Local-Services listings appearing in Google Home voice results + Google warns SEOs to expect increases in issues in Search Console enhancement reports + Bing Ads launches new action extensions to highlight calls-to-action + Aimclear's Mark Traphagen on content marketing, thought leadership and 'religiously sharing what you know'   Pro Tip   A former Google Search Quality engineer on penalty recovery How do you determine what links to disavow to recover from a Google penalty? Fili Weise, SEO expert at SearchBrothers, says it really depends on the context. "Backlinks need to be seen in the larger context of a site's backlink profile," he said. "For example, an individual PageRank-passing link bearing a very commercial anchor — including 'buy' or 'deals' — can be inconsequential. The same type of link as part of a large volume of similar links is clearly toxic. Context is key, but not the only factor to consider. The quality and quantity of content on the sites pointing links to one's website are relevant." Read More »   Live Webinar: Build Brand Authenticity Using Customer Generated Content - Apr. 9 Sponsored by Bazaarvoice Today's buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations. Social media posts from friends or family, Q+A and ratings and reviews can make or break a potential sale. How can you harness the power of this customer generated content? Join us as we explore how brands can better leverage customer generated content that inspires people to buy. Read More »   Search Shorts   Be a legend Legend. The Google Assistant can now talk like John Legend — this is no April Fool's prank.  Give it a try by saying "Hey Google, talk like a Legend." Schema v3.5. Schema.org released version 3.5 of Schema.org. From now on, Schema.org plans to move to monthly releases. Search Console Links. Just because Google lists links in the link report in Google Search Console, that doesn't mean those links are important says Google's John Mueller. Google Arts AMP stories. Google's Arts and Culture team now gets AMP Stories in the search results, a feature from a year ago but now supported for this type of content. Google indexing trick. Well, not really a trick, but a fast way to remove and re-include your site in Google's index is to use the site-removal tool in Search Console.   What we're reading   We've curated our picks from across the web so you can retire your feed reader AMPproject.org moves to amp.dev! – AMPHTML Blog Google Analytics and Google Ads: A Powerful Pairing – Google Blog How to Diagnose and Solve JavaScript SEO Issues in 6 Steps – Moz Best Navigation Apps: Google Maps vs. Apple Maps vs. Waze vs. MapQuest – Gadget Hacks Google Explains 301 Redirects Are Not Links But Can Pass Link Signals – Search Engine Roundtable How Deep is Google's Love?: Where the In-Depth Articles have Gone (and What it Means for You) – Five Blocks Python 2 Deprecation in Ads API Client Libraries – Google Ads Developer Blog The Winners and Losers of Google's "March 2019 Core Update" – Search Metrics Why You Should Learn SEO Yourself & Avoid Major Pitfalls – Ezoic   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Click here to unsubscribe or manage your subscriptions We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الخميس، 4 أبريل 2019