🔍 Analyze multiple accounts in Google Ads Report Editor, maybe

Oct 01, 2019

Good morning search marketers, do you manage multiple Google Ads accounts for your brand?

If you have a Manager account in Google Ads, you can now quickly do cross-account analysis in Report Editor. No more having to export individual account reports and bring them into Excel or Google Sheets to get a global view. That's pretty handy. The caveat is it's currently only available in Manager accounts that manage no more than 10 accounts. Google says it plans to increase that limit in the future, but for now, it's out of reach for many agencies and large brands.

Earlier this year, Google started promoting online food ordering on restaurant listings in its search results in the U.S. and India. The service connects with third-party delivery platforms such as DoorDash, Postmates, Delivery.com, Slice, ChowNow and Zuppler and payments go through Google. Now, restaurants can fill out a form to opt out of having the "Order online" button show up on their Knowledge Panels. Note this won't remove third-party delivery listings or ads that may appear on your panel, but will prevent Google's ordering program from being the default call to action.

Read on for a Pro Tip on conducting competitor analysis to inform your content strategy and more.

Ginny Marvin
Editor-In-Chief

Pro Tip

Competitor analysis can focus your own content improvement efforts

"Analyzing competitor content can empower you to improve your existing pages," explains Andrew Dennis of Page One Power. "As you analyze your competitors' top pages, don't just focus on keywords – scrutinize the structure and organization of the page to understand why it might be performing so well. Does the page go in-depth and perhaps it's ranking based on thoroughness? Or is the page answering a specific question quickly and succinctly? Or does it do both? These are important questions to answer if you want to understand why their page is ranking, and more importantly, how you can improve the performance of your pages."

Read More »

Breaking loyalty silos

Sponsored Content from Comarch

Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?

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Search Shorts

Google does away with MapReduce, a Breadcrumbs bug and advice on m-dots

MapReduce. Google has now fully stopped using MapReduce. Don't worry, it doesn't impact the search results, says John Mueller of Google.

Webmaster video hangouts. John Mueller routinely does Google webmaster hangouts. Check out the schedule.

Breadcrumbs bug. Google Search Console's new enhancement report for breadcrumb schema had errors. Check the report again in a few days when Google fixes those errors.

Don't use m-dots. Google's John Mueller strongly recommends avoiding m-dot domains, especially for new domains.

Snippets and interstitials. Gary Illyes from Google says watch out with those interstitials. Having them might impact your snippets.

Time's Running Out

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Don't miss your chance to save up to $600 off a seat at SMX East, the largest gathering of search marketers on the East Coast — featuring 90+ sessions and two new full-day tracks on agency operations and local search for multi-location brands.

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