Good morning search marketers, are you thinking about accessibility?
You may have noticed the stir John Mueller caused when he mentioned that Google's systems don't get hung up on how or if H1 headings are used when it comes to rankings. The use of a single H1 heading and subsequent hierarchy on a page has long been an SEO best practice — it's even reflected in the weighting given to headings in our most recent Periodic Table of SEO Success Factors. Does this mean you should stop using headings? Short answer is no. Several SEOs have noted reasons to use H1s — Hamlet Batista, CEO and founder of RankSense, said, for example, that H1s can show up in place of title tags in the SERPs.
But readability and accessibility are even bigger reasons to use headings. Heading markup is used by assistive technologies. Accessibility is something every site should be paying attention to — a point made more salient now that the courts have ruled websites fall under the Americans with Disabilities Act.
Quora, the Q&A platform that enables advertisers to target people searching for and reading about topics related to their business with keyword targeting, has recently launched three more options. Keyword history targeting is a blend of keyword targeting and question retargeting. This lets you retarget people who've engaged with related content — based on the keywords you're targeting — within a given time period, such as the past 20 days. The other new options are gender and browser targeting.
(And for the UX folks out there, I heard from someone in-the-know that Quora saw a surprisingly big jump in click-through rates after it switched to sans serif fonts late last month.)
Keep reading for a Pro Tip on key holiday shopping nuances and more.
Ginny Marvin
Editor-In-Chief
