All Script And Tols For Free: 🔍 Google's interesting ad stats from Q3

🔍 Google's interesting ad stats from Q3

Oct 30, 2019

Good morning search marketers, are you running RSAs?

More than half of advertisers' search spend is now optimized with smart bidding, Google CEO Sundar Pichai said during parent company Alphabet's third-quarter earnings call this week. The previous stat on this was that 70% of advertisers are using smart bidding. We also learned that more than one million advertisers are using RSAs. Google hasn't reported how many advertisers are on the platform but based on other stats — a 2015 report pegged it at 4 million, while Facebook claimed it had 7 million advertisers at the start of this year — it would seem well under 25% of Google advertisers have adopted RSAs.

Google reported ad revenues of $33.9 billion in the third quarter, an increase of 17% from $29 billion a year ago. Executives said ad growth was driven by mobile search and YouTube. Google doesn't break out those segments, so we have to take the company's word for it.

Speaking of YouTube, contributor Joe Martinez from Clix Marketing says you might want to give TrueView video discovery ads another look if you're running video campaigns — and are ready to adjust your expectations from what you're seeing from TrueView in-stream ads. "They are meant to be a worthy complement to capitalize on a different viewer with a different intent when consuming video content on YouTube," says Joe.

Read on for a Soapbox from Moz CEO Sarah Bird on local SEO and more.

Ginny Marvin
Editor-In-Chief

Soapbox

Get your local SEO house in order

If you target local markets, get your local house in order. Ignoring seasonal updates will cost you revenue. Reflect holiday hours on your site landing pages and Google My Business profiles, direct people to the right locations with accurate listings data, promote special offers via Google Posts and have a review response strategy ready for stressed-out holiday shoppers.

– Sarah Bird is CEO of Moz

Soapbox is a special feature for marketers in our community to share a specific tactic others can use to elevate their performance. You can submit your own here.

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Search Shorts

Links and traffic are unrelated

Link traffic. Neither the amount of traffic a backlink drives to your site nor the amount of traffic to the page the link is on will impact the value Google places on that link, Google said.

PageRank sculpting. John Mueller from Google said internal PageRank sculpting is a waste of time, so don't bother using the nofollow attribute for that.

Recrawl depends. How fast and how often Google recrawls a page depends on a lot of factors, said Google's John Mueller.

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