The proliferation of digital channels and devices has made it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. To be effective, B2B marketers must be creative, targeted, and aligned with sales goals; they must also have greater visibility into buyer attributes and behaviors.
Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all sizes can gain these benefits from a marketing automation platform:
- Increased marketing efficiency.
- Enhanced ability to generate more and better qualified leads.
- A multichannel view of prospect behavior.
- Better alignment of sales and marketing goals.
- Improved lead conversion and ROI.
If you're considering a marketing automation platform, this report can help you decide if you need one. "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implementing this software into your business.
Included in this 48-page report are profiles of 14 leading marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
