Enterprise Call Analytics Platforms: A Marketer's Guide from MarTech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers.
From the report:
According to "Pick up the Phone: Your Best Customer Is On the Line", published by Forrester Consulting, the majority of marketers using ads that prompt consumers to initiate a phone call say those consumers:
• Have a 28 percent higher retention rate.
• Convert an average of 30 percent faster.
• Spend an average of 28 percent more.
As a result, most digital marketers are stepping up their use of inbound calls as a marketing channel
Included in this 48-page report are profiles of 13 leading call analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
