Good morning search marketers, sometimes Google doesn't make it easy.
Last week, we saw opportunities for misinterpretation pop up on both the organic and paid sides of the aisle.
First the paid side. In response to a Google Ads customer asking a question about a reporting issue in their account, a member of the Google Ads social team tweeted a bizarre response that made it sound like the company had changed course in the way it will respond to customers' "account-specific" questions on Twitter. I dug into this, and, as I tweeted Friday, there isn't actually change here. A second (also oddly phrased) tweet from the Google Ads' social team member included a link to the standard request for one-on-one support. That (or a request to DM) has always been the direction for users asking questions specific to their own accounts. Google Ads' other customer service issues aside, its Twitter support should function as usual.
On the SEO side, last week, Google's Gary Illyes' comments on whether Google uses accuracy as a ranking signal appeared to contradict what Danny Sullivan had said about it weeks before. Upon closer look, the statements are not in conflict. As Search Engine Land's Barry Schwartz wrote, sometimes parsing "Googlespeak" is a distraction. It's easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture.
We'd love to hear your thoughts: gmarvin@thirddoormedia.com.
Read on for a Pro Tip from Daniel Gilbert. He's written a new script to help advertisers plug leaks in their accounts.
Ginny Marvin,
Editor-in-Chief
