All Script And Tols For Free: 🔍 Hope after algorithm updates

🔍 Hope after algorithm updates

Oct 17, 2019

Good morning, search marketers, never give up.

Yes, there is hope for sites that get hit by a Google core update, agree SEO veterans Lily Ray and Glenn Gabe. It just might take a while. Looking ahead to their talks at SMX East next month (hope to see you there!), Barry Schwartz caught up with Glenn and Lily to ask what they've learned from studying winners and losers of algorithm updates, how they communicate with clients about plans going forward and more. They also discuss algorithm update "tremors" that come after the big one.

Affinity audiences are rolling out in Google Search campaigns over the coming weeks. The interest-based targeting has been available in Display and YouTube campaigns, so you may already have some experience with them.

Also announced for Search and YouTube are seasonal event segments such as Black Friday and Christmas for In-market audiences. Layering those audiences on your existing targeting could help you reach holiday shoppers looking for products like yours.

Read on for a Pro Tip on affinity audiences for Search and more.

Ginny Marvin
Editor-In-Chief

Pro Tip

Google Ads' new 'affinity audiences' provide new options for ad targeting

"With Google's new affinity audiences, you can connect someone's search intent with their passions," explains Matt Lawson of Google. "It's not only that someone is searching; it's that they're searching for something they're excited about and already into. There are over 132 segments are available across 12 categories and can be deployed by certain types of industries that may have written off audience targeting. Health care, financial and religiously-affiliated advertisers, and plenty of others, can use affinity audiences."

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Guide to Marketing Automation

MarTech Today's "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation software. This report includes profiles of 14 leading B2B marketing automation vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing.

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Search Shorts

Panda advice, reconsideration requests and more.

Reconsideration requests take time. Sometimes Google reconsideration requests take time to process, says Google's John Mueller.

Panda advice. When Google's John Mueller was asked for Panda advice he said: "Things have moved on significantly over 5 years — just being the same as before then wouldn't result in your site being shown like it was back then."

Zurich Google conference. Google is holding its Google Webmaster Conference in Zurich on December 11th.

Behind The Scenes At SMX East

Search Marketing Expo – SMX East – is coming to NYC November 13-14! This show features the BIGGEST agenda we've ever assembled. With 100+ search marketing presentations covering SEO, SEM, agency operations, multi-location search, video, content, analytics, and beyond, picking one thing to be excited about is no easy task. But that's exactly the question we asked the Search Engine Land editors and SMX agenda programmers…

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