PXM for Dummies decrypts how changing commerce trends impact customer behavior, and explains why providing a top-notch customer experience requires crafting compelling product experiences — consistent product information delivered in context wherever, and whomever, your buyers are. Retailers and brands who go beyond delivering simple product information and build an emotional connection with customers will win.
Download your PXM For Dummies copy to learn how to:
- Navigate the Experience Economy
- Craft compelling product experiences
- Put product information in the proper context
- Create emotion via digital assets
- Tackle product content syndication
- Build a successful PXM practice
