MarTech Today's latest publication of "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implementing this software into your business.
Included in this 50-page report are profiles of 13 leading marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Topics covered include:
- Trends driving the adoption of marketing automation platforms
- Does your company need a marketing automation platform?
- Capabilities
- What you should look for
- Cost of implementation
