All Script And Tols For Free: 🔍 Google's new News Showcase

🔍 Google's new News Showcase

Oct 02, 2020

Good morning Search Marketer, happy Friday.

Google debuted a new Google News Showcase yesterday which features curated panels of content from publishers. Along with the news, Google also announced a commitment of $1 billion to pay publishers to license content for Showcase.

While there aren't direct ranking or advertising implications of this new offering, per se, Showcase will be coming to News as well as Search and the Discover feed. That could have implications for how other content appears on those pages and gives publishers participating in the program access to new opportunities. It's rolling out in Germany and Brazil on Android, with iOS coming soon.

Google's relationship with publishers has often been strained. This marks its biggest commitment to paying for content yet and comes at a time when the company is under regulatory pressure as well as competitive pressure in news from the likes of Apple and Facebook.

Speaking of Facebook, keep reading for an upcoming change to attribution windows.

Ginny Marvin,
Editor-in-Chief

Social Shorts

Facebook ditches 28-day attribution window

Starting October 12, Facebook will default advertisers' attribution windows to 7-day click. It will be phasing out the 28-day attribution window. The reason? Browser privacy crackdowns on cross-site and cross-device tracking are essentially making longer attribution windows untenable.

Why we care. This is the latest of many changes advertisers will have to deal with as a result of increased privacy measures and regulations. Before October 12, export any historical 28-day conversion data and update any automated rules that rely on it. If you're using the 28-day window, the "comparing windows" feature in Ads Manager will give you a sense of how a shift to the 7-day window may change the number of conversions you'll see reported.

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Search Shorts

Fake it and you won't make it in search.

Fake It & You'll Never Make It. Frédéric Dubut, the PM at Bing Search, said that when he was working on spam at Bing he use to say to webmasters "fake it and you'll never make it."

Reprocessing sitemaps. John Mueller from Google said that "submitting a URL doesn't reprocess the sitemap file, but that's fine — the sitemap file will get picked up regularly and it'll settle down. No need to manually resubmit the sitemap every time."

More specific overrides. When it comes to country targeting, Mueller said on Twitter, "The more specific version overrides the broader version for those settings."

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