🔍 Congrats to the winners!

Plus, social media ad preferences by country.

Oct 20, 2020 Good morning Search Marketer, kudos are in order. Yesterday, we announced the 2020 winners of the Search Engine Land Awards. The work these winners showed us was exceptional.  I want to give a special call out to this year's Search Marketers of the Year. Each of these marketers is doing truly incredible work. You might recognize some of them for their contributions to the community, while others have been making their mark in less visible but no less impactful ways for their teammates, clients and stakeholders.  Each of these marketers have demonstrated leadership, creativity and drive to push for constant improvement. Congratulations to the 2020 Search Marketers of the Year:  • Colleen Harris, product manager for business intelligence at Sincro. Find her on Twitter or LinkedIn. • Mike King, founder of iPullRank. Find him on Twitter or LinkedIn. • Lisa Little, search center of excellence at Goodway Group. Find her on Twitter or LinkedIn. • Ashleigh Shapiro, director of account services at Metric Theory. Find her on Linkedin. We'll be highlighting many of the winners and their campaigns in the months ahead. In particular, several award-winners will discuss their strategies during SMX, which will be held virtually December 8-9, You can check out the agenda here.  Congratulations and thank you for the inspiration. Ginny Marvin, Editor-in-Chief    Social Short   How consumer preferences for social media ads formats vary by country When asked what type of social media ad are they most open to receiving, the most popular response was video (34%) followed by carousels (22%). The survey, conducted by Smartly.io, also found that messaging apps or chatbots were the least popular among consumers. Why we care. These findings are a good reminder of why it's important to mix up your ad formats, particularly if you're advertising in multiple markets. And yet, we markets know that what consumers say they prefer is not always reflected in actual performance. "For optimal results, balance consumer preferences with platform usage habits to inform ad creatives," says Smartly.io.   Today's Webinar: Fight back against the competition with your Google Shopping Ads this holiday season We need to prepare and adapt for the 2020 holiday shopping season as data has shown consumers have been withholding on spending during the pandemic. But with shoppers more focused on purchasing online now, how can we make sure we are in front of these consumers at the right time and get ahead of our competition? Join this webinar and learn how to identify how different shopping trends are from 2019 and what to expect this year. RSVP Today »   Search Shorts   Request indexing is gone but for how long? Request indexing suspended for how long. Now that Google has officially suspended the request indexing feature, at least temporarily, when do you think it will return?  John Mueller from Google won't say exactly when, other than to note, "We said 'in the coming weeks' so I kinda doubt it'll be back next week." Bing favicon updated. With Bing rebranding to Microsoft Bing, Bing Webmaster Tools also recently updated its favicon to the new Bing logo and will update its title tag. Data-vocabulary status. Google technically ended support for data-vocabulary.org structured data but seems like Google is still picking it up for now. How long will it last? Mueller won't say.   The Future of CX with Larry Ellison Sponsored by: Oracle If 2020 has taught customer experience leaders anything, it's the need to be resilient in the face of constant change. To make every customer interaction matter, organizations need to listen to their customers and rethink the way they market, sell and provide service across every touchpoint. Join us Thursday, October 29th at 12 p.m. PT, for the Oracle Cloud CX Virtual Summit exploring how leading organizations are re-engineering their marketing, sales, and service processes. Oracle CTO and Founder Larry Ellison will lay out his vision for the future of customer experience, followed by leaders at Ricoh, Motorola and Hyster-Yale who will share their strategies for harnessing data, and delivering the right message to the right customer at the right time. Learn More »   Expert-led search marketing training Register now to access 45+ tactic-rich SEO and SEM sessions that can help you drive more awareness, traffic, and conversions… and join us at SMX online December 8-9! Register now! »   What we're reading   We've curated our picks from across the web so you can retire your feed reader. A path to sustainability led by digital subscriptions – Google Blog Automated Bidding bootcamp – Microsoft Advertising Federal antitrust case against Google won't end state investigations – The Washington Post Google Says Slow URLs Potentially Can Impact Ranking Of Other URLs On Your Site – Search Engine Roundtable How to Maximize your Pages CTR in Search Results Besides Improving your Rankings – Aleyda Solis How we're tackling evolving online threats – Google Blog How-To Schema Rich Results on Desktop Disabled for Top Position – Brodie Clark Consulting New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met – The SEM Post The State of Local SEO: Experts Weigh in on Industry-Specific Tactics – Moz   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. 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الثلاثاء، 20 أكتوبر 2020