Download your free copy of BlueConic's eBook today to get a definition of a customer data platform and understand its core capabilities for marketers.
Specifically, the"What Is a CDP?" eBook offers insight into:
- Ways a customer data platform differs from other, seemingly similar technologies: from data warehouses to DMPs to campaign management tools
- The value a CDP offers to marketers, including greater operational efficiency and first-party data activation across channels and lifecycle stages
- The core capabilities of a pure-play customer data platform and what marketers look for during their CDP evaluation process
