All Script And Tols For Free: 🔍 New report on diversity, inclusion in SEO

🔍 New report on diversity, inclusion in SEO

Oct 09, 2020

Good morning Search Marketer, welcome to Friday, I hope you have some nice weekend plans.

Nicole DeLeon's North Star Inbound has released its Diversity and Inclusion in SEO report. It is an in-depth, detailed look at 326 SEOs perceptions of and experiences with bias and discrimination across different groups, including BIPOC and LGBTQ+. Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry. Within their own companies, 59% of BIPOC respondents and 56% white respondents said bias and discrimination is a problem.

The report outlines the impact that gender, racial, ethnic, sexual orientation and other biases have on those who experience discrimination, including decreased productivity, earnings and well-being.

In addition to comments from respondents, one of the most instructive and impactful pieces of the report is the section on microaggressions and the subtle and not-so-subtle ways bias and discrimination take form. Whether you're a manager, a client or a teammate, I encourage you to take a look. And, Nicole's full write-up is available on the Moz blog.

Store hours, services and inventory fluctuations during the pandemic have led to a surge in customer calls to local businesses. Google is testing a new "call history" feature in Google My Business to let businesses see and respond to missed calls from their Search and Maps listings. The feature relies on Google forwarding numbers and missed calls will be reported in a calls tab in GMB.

Ginny Marvin,
Editor-In-Chief

Social Short

Scratch that: Facebook's 28-day attribution window lives, for now

In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers, Gil David of Run DMG shared on LinkedIn.

Why we care. This does not mean 28-day attribution will be able to continue. It's expected browser changes to cookie handling will mean the 28-day window essentially no longer works and Facebook will still have to move to 7-day default attribution.

5 critical elements for local marketing success

This guide from MarTech Today examines the market for local marketing solutions and the 5 critical elements for local marketing success: Listing Management, Local SEO, Local Landing Pages, Reputation Management, and Paid Search and Social Media. Also included are profiles of 17 leading local marketing solution vendors and capabilities comparisons.

Read more »

Search Shorts

More on Google Caffeine.

Google Caffeine. Did you know that internally at Google, they do not call it Caffeine? Well, Gary Illyes from Google talks about that and more around how the Google Caffeine indexing system works in the latest Google podcast.

Web Stories in Google Discover. Web Stories are now live in the Google Discover feed but they are not at the top of the feed, they are only towards the top explained Google's Vamsee Jasti on Twitter.

Change of address tool. The change of address tool in Google Search Console is a setting, not a progress status tool, explained John Mueller of Google.

What will you learn at SMX?

Mobile-first indexing, on-SERP SEO, paid social optimization; soup-to-nuts content marketing… attend SMX online, December 8-9, for actionable tactics that can help you address crucial search marketing challenges for just $149.

See the agenda! »