Good morning, Search Marketer, congratulations are in order!
The Search Engine Land Award finalists were announced yesterday. All of the finalists deserve a hand for their work and the results their SEO and SEM campaigns delivered. As a judge over the past several years, it's always energizing to see how top search marketers and teams shift, experiment and the push boundaries as search evolves. This year was next-level as marketers were faced with the challenges of a pandemic. The levels of ingenuity and agility displayed in many of the entries will be inspiring case studies for years to come. Stay tuned… campaign winners will be announced on Monday.
Microsoft introduced a brand new Bing Site Explorer yesterday. It's been completely rebuilt to run faster for sites of all sizes and make it easier for SEOs to analyze and act on the findings. It shows impressions, clicks, backlink counts as well as alerts about indexing issues and more. You'll find it in the new Bing Webmaster Tools — it's worth your time.
The latest Google quality raters guidelines update includes a new section on Rating Dictionary and Encyclopedia Results for Different Queries. It asks raters to pay special attention to user intent when evaluating dictionary and encyclopedia results. As an example, Google says, users aren't likely to find a definition result helpful when searching a common word like "rainbow". Quality rater evaluations don't have a direct impact on rankings, but the document is useful for understanding how Google thinks about quality in specific search contexts.
Ginny Marvin,
Editor-In-Chief
