With over 8,000 martech tools in Scott Brinker's landscape, harnessing data for business can be a challenge. But there are some key ways you can maximize resources between marketing and IT teams to leverage insights for better marketing and business outcomes.
In this webinar you'll learn how to:
- Build partnerships between Marketing and IT teams to manage martech tools
- Evaluate time and effort spent on analytics and reporting to find opportunities for efficiency
- Connect martech data to reporting tools for improved real-time insights
Speakers:
Joelle Andrews, Product Marketing, Progress DataDirect
James Goodfellow, Senior Product Marketing Manager, Progress DataDirect
Thank you,
The MarTech Today Webinar Team
