Every company wants to describe itself as data-driven, but in our latest report, we reveal a startling disconnect. While 86 percent of participants say their CRM system is important or very important to achieving revenue objectives, fully half of the study's participants rate their overall CRM data quality between very poor and neutral.
Find out how high-performing companies are successfully leveraging CRM data quality and how you can do the same in The State of CRM Data Management 2020, presented in partnership with Demand Metric.
In it, you'll discover:
- How CRM data quality issues impact sales and marketing effectiveness, including lead conversion rates and the accuracy of sales forecasts and reports
- The role leadership plays in achieving reliable CRM data
- Whether a team-based, full-time approach to data management makes a difference
