🔍 Google My Business @shortnames and branding features

Plus, RSA in the Google Ads App, portfolio bidding changes and more.

Jun 21, 2019 Good morning search marketers, is your GMB profile verified? Google My Business has become a foundational aspect of local SEO as it underpins the entry points for discovery and engagement with local businesses by millions of consumers. At a preview for reporters Wednesday, Google said it enables three billion direct connections between merchants and users per month. Now, it's coming out with new branding and promotional tools for merchants, including the ability to add a logo, cover photo, dynamic photo module and to present welcome offers to people who follow a business. Perhaps more significant, will be the new "Local Favorite" badges and short name URLs that will be searchable on Google and in Maps. Google is short on criteria details, but the top 5% of local businesses in a category will be awarded a "Local Favorite" badge. To get an @shortname, your business profile will need to be verified in GMB. It will bring up the merchant's GMB profile and soon, users will be able to search for an @shortname in Google Maps to bring up the profile. Google has made no secret of wanting advertisers to embrace responsive search ads (RSAs). If you've spoken to or received an email from a rep lately, I'd bet good money you've been more than nudged to build out RSAs in your accounts. And now you can do that via the Google Ads App. RSA creation and editing is included in the latest app update, along with the ability to manage negative keywords. Also, a heads up about a couple of portfolio bidding strategy changes coming to Google Ads. If you're using maximize clicks portfolio strategy, note that Google will be removing the target spend setting and refer only to your average daily budgets instead. And the eCPC portfolio strategy is going away. Apparently there's been little adoption of it, so eCPC bidding will be available at the campaign level only. Read on for a Pro Tip on HTTP requests, Search Shorts and more. Ginny Marvin Editor-in-Chief   Pro Tip   Back to basics: Minimize HTTP requests "The initial step when attempting to minimize HTTP requests is to narrow down and benchmark on the number of requests and how many requests the site actually completes," explains Gilad Maayan of Agile SEO. "With Google Chrome, the browser's developer tools allow users to view the number of HTTP requests made by a site. To see the number of HTTP requests a site makes, users can: 1) Right-click on the page that needs to be analyzed and select Inspect. 2) Click the Network tab. The Name column denotes the files located on the page. The size of each file is shown under the Size column and the estimated time to load each file is indicated under the Time column." "The bottom left corner of the page displaces the total number of requests that the site has made. Users will be able to speed up the load time of their website by reducing this number. The most straightforward way is to review the set of files and identify those that can be deemed unnecessary. While it may take some time to observe a noticeable difference, a few files can easily be considered as prime candidates for consolidating." Read More »   The Future of Search: Capturing the Hearts and Minds of Generation Z Sponsored by Adthena The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world. Read this report from Adthena to learn how advertisers are targeting Gen Z with ads that signal new trends in search. Read More »   Search Shorts   Do you want a link report that lets you filter nofollowed links? Nofollow report. Gary Illyes from Google posted a poll asking if you want the internal link report within Google Search Console to let you filter by nofollowed links.  Take the poll over here. Google's testing tools are being updated. Martin Splitt from Google said a number of the Google testing tools are currently being internally tested after they've been updated with the new Evergreen Googlebot support.  Those tools may include the mobile-friendly test, the URL inspection tool, the AMP test and rich results tool. Nofollow external ads. Google's John Mueller said nofollow external advertisement URLs but internally you do not need to nofollow them. Google update status. Google has not confirmed those updated rumors but John Mueller from Google said we make changes all the time and the web evolves all the time.   What we're reading   We've curated our picks from across the web so you can retire your feed reader Analyzing Google's June 3, 2019 Core Quality Update – Marie Haynes Consulting Dumbest 'Gotcha' Story Of The Week: Google, Genius And The Copying Of Licensed Lyrics – Techdirt Google Adds Link To Lyrics Provider While Former Googler Blames Ranking Team For Poor Lyric Result – Search Engine Roundtable Google app beta for Android tests sharing searches – 9to5Google How to go from general marketer to PPC specialist – Hallam Internet How to Graph out the New Top and Absolute Top Impression Rate Google Ads Metrics vs Conversions, CPA and Other Data – Adalysis The Google Assistant Has a Sense of Humor Thanks to Elena Skopetos, the Device's 'Funny Bone' – Glamour Webcast: The Art and Science of AI & Automation – Microsoft Advertising   Join Us   Unlock actionable SEO & SEM tactics to accelerate your campaign's success. Attend SMX East in NYC! Attend the only conference in the East Coast entirely devoted to search marketing: Search Engine Land's SMX East, November 13-14, 2019. Join us for a deep dive into SEO and SEM tactics, networking, and top amenities including WiFi, delicious meals, and snacks. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الجمعة، 21 يونيو 2019