| "Build web content so that Bing can properly understand it, all of them grounded in this basic sense of visual orientation," explains Damian Rollison of Brandify in his takeaways from the structured data session at SMX Advanced. "Cata Milos, senior program manager at Microsoft, recommended that we think of the way humans apply visual understanding to complex documents. Human readers are trained to look for important elements like title, author, text and images, and are trained to ignore secondary content such as additional links, ads, site navigation and social media buttons. Given these expectations, web pages should be built in such a way that primary content is clearly identifiable and secondary content is minimally distracting." "He recommended HTML5 markup as a great way to tag page content semantically, since HTML5 contains tags like header, nav, article and footer that allow you to identify page content in a way that has intrinsic meaning for browsers, developers, search engines, and readers alike. In fact, Milos noted that 45% of Bing's top indexed documents contain HTML5 semantic tags, suggesting that Bing may currently be placing a greater level of trust in semantic tags than Google does." Read More » | 
