Google has reacted to Amazon's market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate?
Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive – and thrive – using Google's smart bidding technology.
Attend this webinar and learn how to:
- Adopt Google's Smart Bidding to ensure competitive differentiation
- Develop an incrementality testing model to more accurately measure advertising channel impact
- Align product advertising to organizational goals such as new customer value, margin, and CLV
Register now!
