🔍 New SEO Periodic Table | LIAs in Microsoft Advertising

Plus, SEOs on The North Face's Wikipedia play and more.

Jun 05, 2019 Good morning search marketers, we're on to day two of SMX Advanced. In sunny Seattle yesterday, SMX Advanced brimmed with lively discussion, and, whether you're at the show or not, you can participate on Twitter by following @smx or #SMX. We unveiled the bi-annual update of our Periodic Table of SEO Factors while, on stage, Barry Schwartz, Detlef Johnson and Jessica Bowman discussed what matters most for SEO success today. You can download our full Periodic Table of SEO Elements and report at SearchEngineLand.com/seotable. Did you hear about how The North Face and its agency covertly updated Wikipedia images with the goal of getting the brand to appear at the top of Google image search results? It backfired. We spoke to SEOs to get their take. The consensus? Not a good call.   Microsoft Advertising's Local Inventory ads are rolling out of beta early this month. Retailers with physical locations can now extend their LIAs in Google Ads to Microsoft Advertising campaigns fairly easily. At WWDC this week, Apple announced several updates for Maps that play catch up to Google, including more details and a new street view. Keep reading for Search Shorts and a Soapbox on Google's change to "People in your targeted locations" from Steven Lusby of Local Vets Advantage Marketing. Ginny Marvin Editor-In-Chief   Pro Tip   There's no getting around it. Managing Google algorithms and penalties require due diligence "It is important to know that both algorithms and penalties can simultaneously affect a website. Their trigger signals can even overlap," explains Kaspar Szymanski of Search Brothers. "For a site's health and visibility in search – and ultimately commercial success – algorithms and penalties are relevant factors to be managed. This is why periodic technical checks and Google Webmaster Guidelines compliance reviews are a must and why periodic audits should be part of a company's due diligence." "Neither algorithms nor penalties are to be dreaded. Experiencing an abrupt, unanticipated drop in search can be an opportunity to clean house. Once the shock dissipates, there is then an opportunity to grow both SERP real estate, Google Search visibility and CTR way beyond what was previously considered respectable results."   Read More »   Live Webinar: Google's Smart Bidding – it's even more about the data- June 13 Sponsored by Crealytics Google has reacted to Amazon's market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate? Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive – and thrive – using Google's smart bidding technology. Read More »   Soapbox   Is Google's location targeting update a threat to local SEO? I am extremely skeptical of Google's "People in your targeted locations" change, but what are you going to do? Google gives whatever "G" wants. You can pay them or depend on word of mouth. Much like "Exact Match" or "Exactish," as Search Engine Land so perfectly described it, this is yet another effort to take away control from the advertiser as Google shows its ultimate power. Now, my [Charlotte Lawyer Assault and Battery] geo-radius ad could show up for some guy looking for a car battery in California who just flew back from Charlotte and found his car was dead. Ultimately, this lowers quality scores, increases ad spend, decreases control and makes Google more money with yet another mafioso move. I firmly believe that free organic and maps are in danger of becoming second-page news. Changes might be slow, but gallery ads will change a lot of the front page headlines. – Steven Lusby of Local Vets Advantage Marketing Want your moment on the Soapbox? Email walmeida@thirddoormedia.com   Search Shorts   SEOs are nervously watching the Google search results... Google core update quiet. Since the rollout of the core update began yesterday, the SEO community has been wide open about looking for fluctuations in their rankings but so far, it has been relatively quiet on the chatter front. Manual actions history.  Did you know Google shows you old manual actions so you have the history, but it may not work in the new Google Search Console? 18,000 pages is easy. Google's John Mueller said it's simply no big deal for Google to crawl 18,000 pages. Crawl balance. Google uses crawl budget to find the right balance for how much they crawl your web pages.   What we're reading   We've curated our picks from across the web so you can retire your feed reader 3 Key Elements of Form Optimization – PPC Hero Apple Maps is getting its own version of Google Maps' Street View – The Verge Apple updates CarPlay with new home screen and Siri Suggestions – TechCrunch Bing turns 10! – Bing Search Blog Google Discover removes topic bubbles for compact feed – 9to5Google Google June 2019 Core Update: New Google Update Is Live – Search Metrics June 2019 Google Webmaster Report: Core Update, Evergreen GoogleBot, Indexing Issues, Favicons & Quality Raters – Search Engine Roundtable Siri gets a better voice and new AirPods and HomePod features – VentureBeat Stay informed about local bus and long-distance train schedules, now on Google Maps – Official Google India Blog Stonewall Forever: Honoring LGBTQ+ history through a living monument – Google Blog Sunsetting the creation of target spend field for Maximize Clicks strategies in Google Ads API – Google Ads Developer Blog Why You Must be Prepared for Visual Search – Here's Why – Stone Temple   Join Us   Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!   https://searchengineland.com/ Want to advertise? This email was sent to hamoulemouedda.shopingdznow@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.

 

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الأربعاء، 5 يونيو 2019